BuzzFeed hires Eric Karp as its first head of licensing
Original story at TechCrunch• 2 mentions • 1 week ago
TechCrunch 1 week ago
Get ready for more BuzzFeed-branded products. The company has hired Eric Karp, previously the general manager of licensing at Crayola, as its first head of licensing. Karp will be working with outside partners to develop new products around BuzzFeed brands. BuzzFeed has already been moving into unusual product areas with things like the Glamspin (a fidget spinner with lip gloss) and the Tasty One Top (an app-connected hot plate). However, Head of BuzzFeed Product Labs Ben Kaufman noted that these products were developed internally, by his team, though usually with help from outside partners. Hiring Karp should open the door ...