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Social media monitor Brandwatch acquires content marketing platform BuzzSumo

Original story at TechCrunch• 2 mentions • 1 week ago

TechCrunch 1 week ago

 
Brandwatch, a social media monitoring company has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. BuzzSumo never raised beyond Seed stage and was in effect bootstrapped by its founders. The acquisition adds an important arrow into Brandwatch’s quiver, which raised a $33M C-round war chest in 2015 for just such a move. Expect more from this company which seems intent on creating a suite of powerful tools for online marketers. To date, BuzzSumo has provided data-driven content discovery and performance analytics to nearly 3,400 customers and over 300,000 users worldwide including Expedia, BuzzFeed and Disney.
 
 
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What they're saying:

10 Oct
Rand Fishkin @randfish
Congrats to @steverayson & @BuzzSumo team on @Brandwatch deal! https://t.co/tnuts18M6G great tool that's helped tons of marketers, me incldd
10 Oct
TechCrunch @TechCrunch
Social media monitor Brandwatch acquires content marketing platform BuzzSumo https://t.co/10uzU2Bk9I by @mikebutcher