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How the Rural Poor Are Becoming a Market for Solar Power

Original story at TreeHugger• 3 mentions • 1 year ago

TreeHugger 1 year ago

Sami GroverBusiness / Corporate Responsibility January 30, 2013 I've written before about how solar is a life saver in poor rural communities. Contrary to popular misconceptions in richer nations, however, this is not simply about charity.The rural poor in Africa, Asia and other parts of the world are a rapidly emerging market for clean energy technologies.This fact is reflected in micro-enterprise focused solar initiatives like Sunny Money, where instead of simply throwing money and technological assistance at communities, as might have been the model twenty years ago, charities are instead funding and incubating small local businesses that sell solar solutions to rural communities at affordable rates.But it's not just micro-entrepreneurs who are benefitting. Several for-profit enterprises are realizing the potential of emerging markets for clean energy -- developing products specifically designed for use by consumers in these communities. For example,d.light solar, is a for-profit social enterprise selling solar lamps and charging solutions to consumers without access to reliable power:We design, manufacture and distribute solar light and power products throughout the developing world. We aim to transform the lives of at least 100 million people by 2020. d.light serves over 40 countries, through over 6,000 retail outlets, 10 field offices, and four regional hubs. The company employs over 200 people directly, and indirectly employs hundreds more worldwide.
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05 Feb
How the Rural Poor Are Becoming a Market for #Solar Power : TreeHugger http://t.co/hJl9VkV3 via @TreeHugger #Africa #India
02 Feb
Solar Sister @Solar_Sister
RT @WakaWakaLight: How the Rural Poor Are Becoming a Market for Solar Power : TreeHugger http://t.co/5v2K8AnO via @TreeHugger
30 Jan
David Sidhu @cleanelectrons
How the Rural Poor Are Becoming a Market for Solar Power http://t.co/SQxrAHlx